Toy Products Made in Indonesia Attract the World’s Interest, Exports Translucent USD 383 Million adminwebex01 December 6, 2022

Toy Products Made in Indonesia Attract the World’s Interest, Exports Translucent USD 383 Million

Indonesia has a variety of potential manufacturing industries with promising exports, one of which is the toy industry. For this reason, the Ministry of Industry is trying to maintain a conducive business climate in the development of the industrial toy ecosystem so that more and more medium and large companies are globally competitive so that the trend of increasing exports continues.

The Ministry of Industry recorded the export value of the national toy industry reaching USD 383 million during January-September 2022, up 29.83 percent in the same period the previous year of USD 295 million. “Until now, the main export destinations for Indonesian toys include the United States, Singapore, Britain, China and Germany,” said the Director General of Small, Medium and Multifarious Industries (IKMA) Reni Yanita in her remarks representing the Minister of Industry at the Production Line Expansion event. and PT Mattel Indonesia’s 30th Anniversary Celebration in Cikarang, West Java, Thursday (8/12).

The Director General of IKMA said that the most exported types of toy products were dolls, dolls and scaled-down toy models. Until now, the number of large and medium-scale toy industries in Indonesia has reached 131 companies, with a total workforce of 36 thousand people. Most of these industries are located in West Java, DKI Jakarta and East Java.

“One of the big well-known toy manufacturers that has invested in Indonesia and contributed to absorbing a workforce of up to 9,000 people during the peak season is PT Mattel Indonesia,” said Reni

This company from the United States has two factories in Indonesia, namely the east plant which produces Barbie dolls, and the west plant which produces toy cars (die cast cars) with the Hot Wheels brand. They also involve small and medium industries (IKM) in the production process.

The company, which has been operating in Indonesia since 1992, has a production capacity of 85 million fashion dolls and 120 million toy cars per year. Mattel has successfully exported children’s toys made in Indonesia to Japan, Hong Kong, China, Australia, New Zealand, the United States, Canada, Brazil, the United Kingdom, France and Italy.

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